Copywriting is a key part of successful marketing and achieving desired results. It involves coming up with compelling messages that engage customers and get them to act. Copywriting is an absolute game-changer when it comes to grabbing the attention of your target audience. Whether it’s writing the copy for a landing page or making ads or social media posts, the right words can make all the difference. In recent years, some of the best examples of copywriting for marketing have set new standards for imagination, innovation, and effectiveness.
In this article, you will find some of the best examples of copywriting used for marketing, focusing on the strategies and techniques that made them work so well. But before you scroll down to see the list, let’s talk about what copywriting is and why it’s important.
What Is Copywriting?
Copywriting is the process of writing persuasive words and promotional materials that inspire or motivate people to take a specific action Copywriting has become the most important element of advertising and marketing. You may not realize it, but copywriting is almost everywhere.
Every piece of copy has a person(copywriter) who wrote it. Copywriters are trained people who know how to craft words to connect with their target audience and get them to do something. The copywriter writes copy for webpages, websites, emails, brochures, advertisements, sales copy, product descriptions, sales letters, catalogues and more. The need for a copywriter has been increasing day by day. Most companies hire a copywriter full-time or on a contract basis to help them reach more people and grow.
Importance Of Copywriting For Businesses:
Copywriting plays a crucial role in effective marketing and has several important benefits, including:
- Capturing Attention: Well-written copy gets the reader or viewer’s attention and pulls them in, making them more likely to read or watch the content.
- Creating Interest: Good copywriting draws people’s interest in the product or service by pointing out its unique features, benefits, and advantages over rivals.
- Establishing Credibility: Copywriting that is informative, accurate, and engaging helps to establish the credibility of the brand and build trust with potential customers.
- Persuading Action: Copywriting that is persuasive and compelling can drive action, encouraging readers to make a purchase, sign up for a service, or take other desired actions.
- Differentiating from Competitors: Copywriting that is well-written can help a brand stand out from its competitors and find its own style and place in the market.
- Building Brand Awareness: Copy that is creative and memorable can help target audiences discover more about a brand and recognize it.
Overall, effective copywriting can have a significant impact on the success of marketing efforts, making it a critical component of any marketing strategy.
Best Copywriting Examples:
HubSpot:
HubSpot has used the key phrase “Grow better with HubSpot” which is more eye-catching for the visitor. An additional 2-liner explanation helps people understand their offering and product. The word is precisely used to motivate people and has used the customer’s pain point. Below that two CTA (call to action) are the perfect place, one for getting a free demo and the other to get started free. This type of copywriting helps to generate more potential customers.
Wix:
Wix has mentioned its Tagline “Create a website without limits” on the top in large font which is catchy. A few more lines below explain the functioning of the platform. The copy speaks about the business solution which attracts visitors and makes them stay on the platform to check more information. Also, they mentioned the free trial in a very convincing manner below the CTA (call to action).
Gusto:
Gusto has very well-used words to draw attention to the call to action on a page. It has made extremely clear to the audience about its offerings and the solution it provides. Using the hashtag (#1 Payroll Software of 2023) on the top catches the attention and forces the audience to check further information. Gusto has perfectly used “non-design” design elements to break up clutter and to tell the eye where to go. On the right side, it has separated 3 points with a title and related question which pinpoint the problem and offers a solution with CTA. Through this audience can be happier to find the solution for their business needs.
Aherfs:
Aherfs is an SEO tool and resource to grow your search traffic. It has created a simple and easy-to-understand landing page copy. The words clearly MOTIVATE the audience who are looking to improve their website ranking and generate more traffic. It also lets you know about free Ahrefs Webmaster Tools and a number of people joined Ahrefs in the last 7 days. As the number is huge it helps to convert visitors into customers.
Such an approach while writing copy is more effective and has the highest converting product landing pages.
Get Response:
Get Response is an email marketing platform tool that offers some unique features to achieve business goals. In this copywriting marketing example, you can find that the Get Response copy allows the audience to paint a picture in their mind. For example, it talks about how the platform is affordable, easy to use, automated, and how users can grow their lists. Using such types of words in copywriting adds more context and drives more attention.
Additionally, it has also mentioned its 4 different services such as email marketing, website building, marketing automation, and Ecommerce marketing to attract customers.
Drip:
Drip is one of the best marketing automation platform designs to help eCommerce brands. It has made use of the same statement in its copy to attract people. In the below lines, it talks about its offering and the benefits of using the Drip platform. It has very well focused on the words and statements it made on its landing page. This copywriting example shows how to create client relationships and explains how the company can assist users improve their business.
Zoho CRM:
In this copywriting example, Zoho CRM is trying to engage the audience by using convincing words in the copy. It talks about building excellent customer relationships to make customers happy. Also, it has perfectly used keywords that help to attract and convince the target audience. Zoho understood its buyer’s persona better than most brands, which reflects through its copywriting.
As a marketer, I can say that this is one of the best marketing examples of copywriting. This surely helps you understand the approach that you need to have while writing the best copy for your website.
Hootsuite:
Hootsuite is an easy-to-use social media and management tool. It has well-structured content on its landing page. In this copywriting example, Hootsuite is announcing about its upcoming AI writing tool. The copy speaks about its offerings and usage in a convincing manner. It also, lets the audience know why they are asking to join the list.
Majestic:
Majestic is one of the best and most popular SEO backlink checkers & link-building toolsets. In this website copywriting examples helps us understand how one can explain its features by using bullet points. The purpose of using bullet points was to draw attention to important information and communicate information efficiently. Also, it improves the quality of the reader to scan information easily. Overall we can say that Majestic has used the best way to convey information about its Keyword generator feature.
Zendesk:
Zendesk is the most popular and best customer service software. It has built software considering the customer needs. In this copy, you can find that Zendesk is calling itself a champion of customer service which is tempting. And in the later part, it explains how it is better than others and encourages the audience to click on the free trial or view the demo.
I hope these Copywriting examples will assist you in getting the best copy for your homepage into shape.
