Are you a marketer seeking ideas for making a video for your business? If so, then you have come to the right place! In this article, you will find a list of the best video marketing examples that will help you create appealing videos. So keep reading!
As video content is getting more popular, video marketing has become the need of every business. Many people look for video content from the brand for better understanding. Thus, the videos need to be eye-catching, engaging, and informative.
You can get some ideas and motivation for making a video for your business by looking at a bunch of good marketing examples. But before we look at the list, let’s talk about what video marketing is and why it’s important.
What Is Video Marketing?
Video marketing is an effective method of engaging your audience as part of your marketing campaigns. You can use video content to promote or inform the audience about your product or services. Video marketing is a powerful form to foster an intimate bond between product and customer.
Videos can use across several digital platforms and channels like their own website, social media, programmatic advertising and many more to increase brand awareness and engagement. As technology has become cheaper and easier to use, video has become an important part of marketing strategies.
Importance Of Video Marketing:
- The customer loves spending time watching videos.
- Help you build brand credibility
- Educate customers about products and services
- To gain more traction across businesses.
- Increases brand awareness by 70%.
- Helps you gain more traffic.
- To improve conversions and sales
Benefits of Video Marketing:
- Increase your potential audience.
- Helps you gain more viewer’s attention
- Gain more exposure and emotional engagement
- Stand out and stays visible for a longer time.
- Increases the understanding of the product and services.
Best Video Marketing Examples of SaaS (Software as a Service):
1. Mailchimp (Explainer Video Marketing Example)
Explainer videos are mostly used to explain a company’s product or service. To make the best explainer video for marketing it is necessary to have scriptwriting, storyboarding, voice-over, and animation. The animated videos are more eye-catching that help you gain more exposure and engagement. Animated video production companies like Vyond, Doodly, Toonly, Pawtoon, etc. are specializes in explainers!
Here’s an explainer video of MailChimp.
In this marketing example video, Mailchimp has created a video in which a technical guide showing how Mailchimp signups form can help users to grow and organise their audience. A proper step-by-step explanation help to understand the product features and their usage. If the content of the video is right then you will have a better chance of reaching the right people with the right message.
2. Bigcommerce (Product Video Marketing Example)
A product video is a powerful way for any company to grab consumers’ attention. Such a type of video showcases the product features and how it works. They are similar to explainer videos, which are used for product marketing. This is one of the best ways to make potential customers learn about the product. A good product video carries the personality and aesthetic of a specific brand. Example,
This product marketing video shows a few key areas inside the control panel where users can adjust store settings for their specific business needs. Bigcommerce has come up with video content that helps users understand the product and the use of its features. This may have made customers feel better about Big Commerce’s business and increased the number of sales.
3. Social Media Video Marketing Examples:
Social media is one of the best and most powerful channels to display marketing videos of your product or service. This brings more exposure and engagement for your product. There are different social media platforms which you can use to display videos for attracting a target audience.
3.1 Facebook Video Marketing Example:
Marketing on Facebook with videos is one of the great ways to reach your target audience. By using creative videos, you can easily engage your audience. Facebook videos are part of video marketing strategies for businesses. It offers different options such as portrait and landscape feed videos, Facebook Live, and stories. In addition, to organic videos, Facebook video ads are extremely popular.
In this Facebook Marketing example, Vyond provides some video tips to content creators. Which also describes its amazing features that help users to create amazing animated videos. Such an animated short video with a Call to action (CTA) at the end helps to gain more eyeballs and brings more traffic to the website. Vyond may have created videos for all stages of the funnel to convert viewers into customers.
3.2 Instagram Video Marketing Examples:
Like Facebook, Instagram is also the most popular platform to promote your brand or product through videos. It offers multiple options like feed videos, Reels (short videos), IGTV, Instagram Live and Live Rooms to generate engagement and sales. Quality content in marketing videos will always help you to influence the target audience.
In this Reel, SEMrush explains how it is easy to check up on your website’s health by using its tool. It tells about SEMrush’s site audit where users can check all high-priority site technical issues. Also, it has provided a solution to fix this critical issue which is more engaging. Using beautiful animation in the video has made it more eye-catching.
3.3 Twitter Video Marketing Example:
Twitter is one of the best ways for brands to stay in touch with their customer, promote brands & offers, and improve customer service. To make it happen Twitter video pays a very important rule. Like Facebook and Instagram, Twitter videos should be made short & simple, objective-oriented, include prominent branding, and should be able to connect with the audience.
In this Twitter example, QuillBot has smartly made an animated video to inform users to upgrade their subscription plan for better results. Also, it informs about the 30% OFF on their annual subscriptions to QuillBot Premium. An eye-cation caption and video forces the user to click on CTA. This helps QuillBot gain more premium customers.
3.4 LinkedIn Video Marketing Example:
LinkedIn is a business and employment-focused social media platform. It has the world’s largest professional network on the internet. So engaging the LinkedIn audience through video marketing can be the best option.
In this LinkedIn video marketing example, Figma has created 2 min video to show the audience how to use sections for prototyping for creating amazing designs. The person has explained each step in detail which helps viewers understand the usages of features. This has helped Figma to build professional connections and improve its relationship with customers with powerful LinkedIn video marketing.
4. Email Video Marketing Examples:
Adding a video to the email naturally makes it more impactful. It gives more meaning to what might otherwise be a simple text email. A good video email also makes it clear that the video is the most important part. Many times people prefer to watch videos instead of reading lengthy guides.
In the Email video marketing example, Bramework typically added video in a product-related email to make users understand How to write factual content using AI. It is one of the best ways to promote their product or inform users about newly added features or provide tips through videos. Such types of emails keep the audience engaged and gain more clicks. Also, it is the best way to educate your users by providing informative and value-adding video content through the personal newsletter.
At The End:
We summed together the most compelling video marketing examples. The time has come for you to discover your own optimal solution. Make a really cool video, by all means. Ensure that it strikes well with your target market.
