10 Best Hootsuite Alternatives For Small Businesses In 2024

Are you in search of the best Hootsuite alternatives that will help you save valuable time while managing your social media presence? Finding the perfect social media management tools to get connected with followers and manage multiple social media platforms can be a difficult task.

Hootsuite is one of the great tools that allow users to handle their multi-social accounts, profiles, and business pages to grow their online presence.  

Hootsuite isn’t a bad tool at all, but that’s not the only option available in the market. There are a bunch of Hootsuite alternatives available that offer similar features (or even more than that) at a pocket-friendly price range.

So, without wasting time, let’s see why we need to consider options.

Why consider Hootsuite Alternatives?

We all know Hootsuite is Good, but despite offering great features, it is not affordable for many small and med size businesses. Also, the tool has kept up with users demanding needs and requirements.

Here are some reasons to consider alternatives to Hootsuite:

• Shockingly high Hootsuite pricing plans.
• A complex and longer learning curve
• Team collaboration is only for higher plans
• Interface can be confusing
• Limitations for URL shortener features
• Customer support is questionable for lower plans.

This may let us think about other social media management tools.  So let’s dig up the best Hootsuite alternative.

Top 10 Best Hootsuite Alternatives to improve your social media presence.

1. Buffer

Buffer is a perfect social media toolkit for small businesses. It helps you grow your audience on social media organically. It is the most trusted and value-driven company that provides intuitive, affordable, marketing tools for ambitious people and teams. With Buffer, you can increase clicks, grow your following, automate workload, and collaborate easily to grow your business through social media.

The platform is user-friendly that it helps you to manage all your social accounts from a single dashboard and provides valuable insights to increase your social media ROI. This makes Buffer the closet and the best Hootsuite alternative for social media management.

Key Features and Offerings:

• Schedule posts on Twitter, Facebook, Instagram, LinkedIn, and Pinterest
• Calendar view of your posts
• Re-buffer published posts
• Team Management
• Easy Integration and Clean User Interface
• In-depth Analytics and Reports

Buffer Pricing:

2. SocialPilot

SocialPilot is another close tool to Hootsuite that offers everything you need for your social media marketing goals at the best price. With this, you get powerful publishing, insightful analytics, and seamless collaboration from one single place. It is a more powerful tool than Hootsuite which is specially designed for small businesses and agencies.

By looking at the features and offering I can say that SocialPilot is one of the best Hootsuite alternatives for audience targeting.

Key Features and Offerings:

• Support social channels (including Pinterest and Tik Tok)
• Support for images
• Bulk scheduling with images
• Easy Integration with the Canva browser extension
• Detailed insights at the tip of your finger.
• Easy collaboration to work seamlessly with team members and clients

SocialPilot Pricing:

3. CoSchedule

CoSchedule allows you to manage all your marketing in one place to increase your team’s productivity. The tool is perfect for creating targeted content for social media marketing to build traffic and followers organically. CosSchedule offers a marketing suite, calendar, headline studio, and actionable marketing institute for better social media management.

If you compare the two tools, you can find that Coschedule is cheaper which makes it a better Hootsuite alternative for small teams.

Key Features and Offerings:

• Social message optimizer
• Headline Analyzer
• Blog Calendar for scheduling posts hassle-free.
• Campaign Analysis
• Reporting and statistics Easy third-party integration

CoSchedule Pricing:

4. Agorapluse

Agorapluse is a perfect full-service social media management tool to take control of your social media. It helps you to stay organized, save time, and easily manage your social media profiles. Platform has a user-friendly interface for social media publishing and engagements. Agorapluse is one of the popular tools used for keyword monitoring and hashtags.

Key Features and Offerings:

• Unified Social Inbox
• Intuitive publishing for all social channels
• Discover trends and insights
• Insightful Analytics
• Social Media ROI

Agorapluse Pricing:

5. Statusbrew

Statusbrew is an all-in-one social media engagement tool that unifies your social inbox, brings your team together, and creates automated workflows to engage with your customers on social channels. It is the perfect solution for SMBs, agencies, and enterprises to reach more audiences, improve social ROI and get more control of the customer lifecycle on social.

Key Features and Offerings:

• Publish everywhere in a click
• Easy engagement with all your audience
• Live Update of all conversation
• Measure ROI o your social media.
• Easily automate your team workflows

Statusbrew Pricing:

6. Zoho Social

Zoho Social is another best Hootsuite alternative that social media publishing to the next level with its smart scheduling options. The platform is easy to use and an all-in-one social media management solution for Small businesses and agencies. With Zoho Social, you can schedule unlimited posts, monitor what matters, and create customer reports to analyze your social media performance.

Key Features and Offerings:

• Schedule posts to save time
• Easy collaboration with your team
• Analyze your brand performance on a different channel
• Facebook and LinkedIn Lead Ads Integration
• zShare Browser extension
• CRM, Desk, and CANVA Integration

Zoho Social Pricing:

7. eClincher

eClincher is a feature-rich social media management platform for small & medium businesses, agencies, enterprises, and franchises. With its intelligent social media dashboard and consolidated inbox, it is known for making social media management easier and more effective. It has come with impressive features that help you to streamline your social media presence to grow your business.

Key Features and Offerings:

• Automate posting with RSS Feeds
• Stock photo library (more than 500,000 photos)
• All-in-one smart inbox
• The Publisher and visual calendar
• Reputation management and brand monitoring
• Easy team and client collaboration
• Chrome extension
• Link Shortener

eClincher Pricing:

8. Loomly

Loomly is a simple social media management platform that allows you to craft, optimize, schedule, and analyze content for Twitter, Facebook, Instagram, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels. It is a web-based platform, with native mobile apps for android and ios.  With Loomly, marketers, brands, and agencies can save time, improve quality and collaborate more effectively to grow their online presence.

Key Features and Offerings:

• Supports Social channels
• Manage all your assets in one place
• Easily create outstanding posts and ads
• Automatically generates post & ad previews
• collaborative review & approval workflow
• Schedule seamlessly
• Analytics to measure your success
• Reach actual target audience

Loomly Pricing:

9. Mav Social

MavSocial is one of the leading social media management tools that let you achieve your marketing goal. It is an all-in-one tool to manage all your publishing, advertising, engagement, reviews, and reporting from one centralized platform. Mavsocial can easily integrate with Facebook, Twitter, Instagram, YouTube, LinkedIn, Tumblr, and WeChat. It is a user-friendly, effective, easy content marketing and publishing tool specially designed to help small businesses. With this businesses can organize, manage, and analyze their all content in a single place.

Key Features and Offerings:

• Easily schedule and boost your posts
• Simplify social engagement
• Easily connect to your target audience
• Report and Analyze key social media metrics
• Easy collaboration to manage social media teams
• RSS content manager

MavSocial Pricing:

10. Sprout Social

Sprout Social is unified and a powerful solution for social media management. It is an all-in-one platform to unlock the full potential of social media. Its advance features like strategic decision-making using social media analytics make Sprout Social a better Hootsuite alternative. It helps businesses to identify industry gaps to make deeper connections with the audience.

Key Features and Offerings:

• Integrated into one feed
• Social listening
• Numerous customer support options
• Multi-columnar dashboard
• Analytics and reports
• Social CRM

Sprout Social Pricing:

Check out our blog on Top 10 Best Social Media Marketing Tools, this will add more knowledge to select the best Hootsuite alternative.

Conclusion – Best Hootsuite Alternatives

While Hootsuite has long been a popular choice, there are now several viable alternatives that offer similar features and benefits. In this blog post, we have explored the top 10 Hootsuite alternatives for small businesses, each with its unique strengths and weaknesses.

Buffer stands out for its user-friendly interface and robust scheduling capabilities, making it an excellent choice for beginners. Sprout Social offers advanced analytics and collaboration features, making it ideal for businesses prioritising data-driven decision-making and team collaboration.

If you’re looking for a cost-effective option, SocialPilot provides comprehensive social media management features at an affordable price point. Falcon.io, on the other hand, caters to larger businesses with its comprehensive suite of marketing tools and enterprise-level capabilities.

For businesses that value automation and AI-powered features, Loomly and Agorapulse offer smart scheduling, content suggestions, and in-depth analytics. Sendible stands out with its excellent customer service and white-labelling options, making it a great choice for agencies and freelancers.

If community management and customer engagement are top priorities, Zoho Social and eClincher provide robust features for managing interactions and monitoring brand mentions.

Ultimately, the best Hootsuite alternative for your small business will depend on your specific needs, budget, and goals. We recommend evaluating each option based on factors such as pricing, features, user interface, scalability, and customer support. Consider taking advantage of free trials or demos to test the platforms firsthand before making a final decision.

Remember, social media management is a vital aspect of your business’s online presence and marketing strategy. Choosing the right tool can streamline your workflow, enhance productivity, and help you achieve your social media goals. With the variety of Hootsuite alternatives available in 2024, you’re sure to find one that fits your business needs and helps you succeed in the ever-evolving digital landscape.

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