Do you wish to market your product on Twitter, but don’t know how to do it? If that’s the case, then checking Twitter marketing examples is the best way to get the perfect ideas. In recent years, Twitter has become one of the most effective platforms for marketing and advertising.
Twitter is a place where brands can have meaningful conversations and spread the word about their campaigns. It gives marketers the access to a highly engaged audience and the chance to be “trending” by using the popular hashtag function.
But understanding the Twitter audience is critical without proper homework. To be successful on Twitter you need to understand your buyer’s personas and create relevant and engaging content.
So, before jumping straight to the Twitter marketing examples let’s first understand what is Twitter marketing.
What Is Twitter Marketing?
Twitter marketing is one of the best tools for all companies to promote their brands, reach new customers and connect with other companies. Creating useful and informative content is the best way to drive brand awareness and engagement. It is the best way to give your business a strong base to grow on other social sites.
With hundreds of millions of users and over 500 million tweets sent daily, Twitter has become a great platform to showcase your brand, products and events. It is the best opportunity for businesses to reach a global audience with low cost and high potential return.
Best practices on Twitter will help you to attract new followers and keep them engaged over time. The researchers say that Twitter is the best social platform for conversing with customers.
Twitter Offers Organic Marketing As Well As Paid Marketing.
Organic Marketing Examples On Twitter:
From an organic point of view, Twitter is a great place to market by creating lists that help you sort the things you see on Twitter. Better content with proper keywords and hashtags will help you categorise your content. This makes it easy for the audience to find them. Make sure you use all keywords and the right hashtags that are relevant to your product or industry.
Polls are the best way to engage the audience. This can drive more interaction with your audience and reflect care for their opinion. Also, it is important to react to users’ posts that mention your brand.
Example:
Tips For Twitter Organic Marketing:
- Keep your message short and simple
- Limit hashtags to 2-3per Tweet
- Add a clear call-to-action if necessary (e.g., Read more, Check now, Grab now)
- Avoid writing copy in all-caps
- Keep a professional conversational tone
- Consider using emojis to add emotion
- Avoid images with heavy text
- Keep videos to 15 seconds or less
Paid Marketing Examples on Twitter:
Twitter paid marketing is the best way to gain more engagement for campaigns. With paid marketing, you can target effectively and help you track metrics such as engagement rates, impressions, cost-per-result, and results. It is one of the effective ways to acquire a customer through digital selling.
Twitter Ad Formats That You Can Use For Paid Promotion:
Promoted Ads – It can be any post that you want to promote to get more engagement. It can be of images, videos, carousels, moments or test format. You can see the “Promoted” button at the bottom of your post.
Twitter Amplify – You can pair your content with premium videos from relevant publishers in two ways: pre-rolls or sponsorships
Followers Ads – It is used to promote an account to the target audience to gain more visibility.
Twitter Takeover – Through this you can take over timelines or trends that prioritize your content.
Twitter Live – This is live-stream video content that lets you promote your brand.
If your budget is concerned then there is no minimum spend on Twitter. But it allows you to set a daily budget or total Ads budget for the paid promotion. You can even go for bidding which can be set as automatic.
Examples :
Other Twitter Marketing Examples:
Buffer – Social Media Management Tool (Image Ads)
Buffer is the best platform for social media management that helps you to publish content, engage audiences, and analyze their social media performance. The platform is suitable for small and midsize businesses. With Buffer, you can easily integrate with Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other social media channels.
Buffer has created a simple image-based ad to inform the audience about new features. The image is simple and easy to understand. This type of Twitter post helps to build awareness of the product, generates engagement, educates the audience, and helps them to understand the benefits.
Also, you can even add an additional element to create more engagement. Always try different options to see which one brings the best results.
Sprout Social – Social Media Platform (Video Format Marketing Example)
Sproutsocial is the leading and most intuitive social media platform on the market. The platform helps you to extract real business value from social channels. It offers amazing tools for engagement, publishing & scheduling, analytics, listening, employee advocacy, etc. It is trusted by more than 30,000 world-class brands and companies of all sizes.
Sproutsocial created an eye-catching video showcasing a simple new AI feature powered by OpenAI’s GPT. This helps the audience to understand the usage of upcoming new AI features. Also, if you look at the caption, you will get to know that it is very well written considering the target audience.
Using engaging visuals, call-to-action, emojis, links, and even hashtags helps you create the best video ads for marketing on Twitter. Remember you should always have the human touch when you are creating engaging videos.
Trello – Project Management Tool
Trello is the ultimate project management tool in the market that brings all your tasks, teammates, and tools together. The tool is simple, flexible and powerful to increase the productivity of any small or big project. The platform is trusted by millions and a report says that Trello delivers value to their business within 30 days.
In this Twitter marketing example, Trello has quickly summarised the headline of the post. (is now available). Further, with examples, it tries to explain how collaborating will help you to grow your business. And with CTA at the end, asked to join their open talk to know more about how customers can gain from upgrading to Atlassian together.
Pipedrive – (Twitter Event Marketing Examples)
Pipedrive is one of the best and most easy-to-use CRM platforms to grow your business. It offers top features like a visual sales pipeline, customizable pipeline, team collaboration, activity reminders, segment leads, web forms, reporting and dashboards, revenue forecasting, etc. that help you achieve your business goals. It provides easy integration with hundreds of apps for smooth functioning.
In this marketing example, Pipedrive informs the audience about their event. In which a group of students from Saginaw valley state university visited their Tallinn Office. Simple and short descriptions of their event help them to connect with people. It is one of the best ways to engage your audience with a human connection. Also, they have posted a smiling photo of those students which shows the happiness and honour feeling to visit Pipedrive office.