Want to increase Facebook engagement? Need some Facebook marketing examples to pump up? Doing a successful marketing campaign on Facebook is not as easy as it sounds. But it is important to figure out some tricks to make the platform work for you.
Facebook is one of the best ways to generate engagement for your brand, product, or services. Over the last few years, Facebook has shifted from the most popular social platform to one of the biggest marketplaces. It allows brands to put their products and services in front of a massive audience using highly targeted paid ads or organic posts.
So, before jumping straight on the marketing examples, let’s first understand what Facebook marketing is and its benefits.
What is Facebook Marketing?
Facebook marketing is a way for brands to get their products and services in front of people and promote them using both organic and paid methods. In simple words, Facebook marketing is a platform for promoting brands and maintaining their online presence to gain more engagement. In order to increase reach and awareness, businesses often create posts, and videos to showcase their brand.
Through Facebook marketing examples, the brand gets a significant idea to create the best marketing campaign for their business. Which brings more impact on their marketing and helps to generate more attention.
By making use of those marketing examples, companies and brands look for a creative way to combine information to make it more engaging and appealing. This helps them to stand out in Facebook marketing.
Importance of Facebook Marketing:
- Global reach to gain a larger audience.
- Help boost organic reach
- Easy integration with other marketing platforms.
- Automation in functioning.
- Can run a paid advertisement.
- Provides Highest Retail ROAS
- You Can Track Your Return on Investment (ROI)
Benefits of Facebook Marketing:
- Affordable and Low-Cost Advertisement
- Increases brand loyalty
- Provide insights and competitor analysis
- Can Easily Target Mirco Audience (potential customers)
- Increase in website traffic
- Get Very Fast Results
In this article, we have compiled 8 excellent Facebook marketing examples that will help you to increase engagement. So, check out the successful Facebook marketing campaign and get inspired by it.
List of Facebook Marketing Examples With Different Marketing Formats:
Hootsuite – Social Media Management Tool (Image Ads Marketing Example)
Hootsuite is the best social media management tool that helps you save time and get real results on social media. With this, you can manage all your social media channels in one place. You can light up your profiles, plan your content easily, stay on top of trends and get actionable insights on the best time to post.
In this Facebook marketing example, Hootsuite is trying to raise brand awareness and drive traffic to its website. The image is simple and easy to understand. It simply shows the offering with CTA (call to action) to gain more customers. The catchy line and the word FREE with a caution mark increase curiosity and make people click. It is recommended that the image should be in either JPG or PNG format, and the headline shouldn’t be longer than 40 characters.
Slack – Communication Software ( Video Ads Marketing Example)
Slack is the best communication software to connect people, partners, and apps. It helps to increase efficiency with automated workflows, boost team performance with improved decision-making, and make better decisions with real-time data. It offers everything you need to succeed, connect, and collaborate efficiently.
In this video, Slack has demonstrated the features of the product in an excellent way. This helps to quickly capture the attention of the audience. Also, it has mentioned 3 key features in the description which are the highlight of this product video. Facebook marketing allows different types of videos like short videos, long-form videos, GIFs, in-stream videos, or longer TV-like watching videos.
Hubspot – Free CRM Software (Carousel Ads Marketing Example)
Hubspot CRM is the leading and easy-to-use CRM platform that provides software and support to grow your business for free. It automatically updates reports and helps you track and analyse sales activity in real time. It offers free features like reporting dashboard, company insights, deal tracking, and pipeline management to attract, engage and delight customers.
In this format of marketing, Hubspot showcases multiple pictures to tell a story about its newest tools powered by OpenAI’s GPT-3. Each infographic tells you the clear benefit of using the Content Assistant and ChatSpot products. Adding an excellent call to action is the icing on the cake.
With Carousels Facebook marketing, it is easy to promote single or multiple products, tell a story or share about a campaign.
Canva – Graphic Design Tool (Collection Ads Marketing Example)
Canva is one of the best graphic designing tools for FREE. With this, you can create stunning collages, presentations, social media graphics, and thousands of beautiful layouts. The tool is simple and easy to use as offers an easy drag-and-drop option and a library of millions of photographs, graphic elements and fonts.
In this, you can find Canva has posted a collection of images to showcase its eye-catching font form on the Facebook feed. It is like a small or virtual catalogue that consists of images and videos of particular things. You can even display small pictures in the form of a grid. It is considered as one of the effective ways of product marketing on Facebook.
Shopify – E-commerce Platform – (Slideshow Ads Marketing Examples)
Shopify is an all-in-one e-commerce platform that helps businesses build an online store. It is the perfect platform to start, run and grow your business from anywhere with nothing but an internet connection. With Shopify, you build a modern online store and sell on websites, social media sites, marketplaces, blogs, via email, etc
In this marketing example post, Shopify made a slideshow video that shows why people should choose Shopify. The slideshow is 36 seconds long, and the speed is set to be about average so that people can read it well. Each reason is shown on a separate slide, which makes it easier for people to understand. The video is more interesting when it has music.
Survey Monkey – Survey Software – (Slideshow Ads Marketing Example)
Survey Monkey is a leading and powerful online survey software that helps you create and run professional online surveys. It offers all the necessary tools which make it easy to conduct a survey to collect feedback opinions, criticism and suggestions from the general public and customers.
In this marketing example, Survey Monkey has created a video-like format which displays the survey report. Such types of videos are set at an average speed for the users to glance at the information and products or brand. You can easily create such types of videos by using stock images and easy-to-use video editing tools. Also, you can even add music to make it more appealing.
Wix- Website Building Platform – (Lead Generation Marketing Examples)
Wix is a free web designing platform that gives you the freedom to create, design, manage and develop as per your need. It offers more than 900 free customizable website templates which are strategically researched and tailored for every industry. It is one platform with infinite possibilities to create a website.
In this marketing example, Wix put up six eCommerce blogs with a call to action (CTA). Wix is trying to connect with the audience by promoting the article. Only people who want to learn more about eCommerce will click on it. The CTA is well-positioned, as asking readers to learn more about the eCommerce platform. These readers are potential future buyers and can be converted into customers through the sales funnel.
Ahrefs – SEO tool (Lead Generation Marketing Example)
Ahrefs is an all-in-one SEO tool to rank higher and get more traffic. It offers powerful features like site explorer, site audit, keyword explorer, content explorer and rank tracker. No doubt Ahrefs is the best SEO tool that helps you rank better and increase traffic on your website.
In this Facebook marketing example, Ahrefs is trying to have a conversation with the audience. By promoting a blog, it is trying to add more traffic to its website. Only the people who are interested in SEO will click on it. This means Ahrefs is bringing potential customers to its website. By using a variety of methods, you can convert these people into customers.