Best Email Marketing Software For Effective Campaigns In 2024

This is our review of the best Email Marketing Tool in 2024. Email marketing is the most powerful and cost-effective marketing strategy for every business. Its return on investment (ROI) is better than any other marketing channel. So, to take your email marketing to the next level, it is important to choose the right software. 

Do you know that the function of an Email marketing tool is not just sending and tracking emails? Rather, it works as a CRM to increase your audience, build important relationships, encourage engagement, segment list, increase sales, and has many more benefits. It is always necessary to have a proper tool for creating and sending out emails that look stunning and save you precious time. Investing in such a tool can help you simplify the process. 

After using a lot of software for email marketing, I have found Mailchimp software as the best of all in terms of its features and charges. I reviewed tons of Email Marketing tools to give you the best choice and the alternative to Mailchimp. Looking after your needs, it is not necessary to have expensive choices. Because many tools offer the best features just like the expensive ones but at affordable prices.

So, I suggest that if you are price-conscious, then go for a free Email marketing software or one that fits your budget. To make it easier for you to figure out the best email marketing software according to your needs, I have listed below the top best Email Marketing tools. 

So, let’s get started with the list.

13 Best Email Marketing Software To Boost Your Success

  1. Mailchimp
  2. ActiveCampaign
  3. MailerLite
  4. Hubspot
  5. SendinBlue
  6. Moosend 
  7. Drip
  8. Sender
  9. GetResponse 
  10. AWeber
  11. ConvertKit
  12. Constant Contact
  13. Omnisend

1. Mailchimp:

Mailchimp is the best email marketing automation software as it comes with some exciting and easy-to-use features. Through its email automation, one can generate more engagement than bulk emails. Mailchimp comes with an easy drag-and-drop email builder, segmentation of contacts, autoresponders, and simple tracking for analytics.  It offers easy integration with Magento, WordPress, Shopify, and many other platforms. It has features like email client testing, pre-made workflows, custom workflows, support available by phone, etc. to get good results from your email marketing. 

Benefits of Mailchimp tool:

  1. Helps you send the right marketing campaigns to the right audience through segmentation. 
  2. Email automation turns shoppers into loyal customers. 
  3. Helps you grow your brand by increasing engagement.
  4. Helps get easy attention.
  5. Improved marketing result 
Mailchimp Pricing:
Mailchimp Alternative: 

If we look from the Email Automation point of view, then Sendinblue,  Activecampaign, Hubspot, Drip, or ConvertKit can be the best alternative for Mailchimp. But for the best overall email marketing tool, Mailchimp is the best from my side. 

2. Activecampaign – 

Active Campaign is also very well known for its email marketing, marketing automation, and CRM tools to provide an incredible customer experience. If we look after offering then ActiveCampaign includes features like segmentation, automation, email funnels, triggered emails, autoresponders, A/B testing, and scheduling. But the thing that attracts me is its advanced features like geo-tracking, conditional content, managed deliverability, and multi-user editing. In short Activecampaign, email marketing automation software is the best and most affordable platform at the present. 

Benefits of Activecampaign tool:

  1. It has Email automation which includes list management, autoresponders, and automation of contacts. 
  2. Easy set-up, segmentation, and activation of tasks.
  3. Automation within CRM helps you add notes, set appointments to contacts, and can send direct messages. 
  4. Easy market lead through targeted messages for website visitors. 
Activecampaign Pricing: 
Activecampaign Alternative:

The best Mailchimp alternative may be Activecampaign. But through my experience, I can say that the Activecampaign tool is the best for Automation.

3. MailerLite: 

MailerLite is one of the best and easiest email marketing software to use because of its features. It has a clear mission to offer simplicity in its tool, which is why we can find a clean and streamlined look in software. 

You get some powerful features like email marketing, landing pages, automation, signup forms, website builder, newsletter editors, etc to grow your audience faster and drive revenue smarter. 

If you look at pricing, I can say that it is good for growing businesses. Through this, you can create beautiful campaigns, monetize your audience, automate workflows, send targeted campaigns, and manage campaigns & subscribers that to in your budget. 

But if we talk about mailerLite’s Automation then we have a negative review from the user’s side. 

Benefits of MailerLite tool:

  1. Easy tool for those who entered the world of email marketing.
  2. It offers unlimited emails, premium support, uses of custom domains, removes the MailerLite logo from emails, and all other premium features at minimum spending. 
  3. Value for your money.
  4. Easy to build email marketing workflows.
  5. Integrates with many other marketing tools like Shopify, Facebook, Woocommerce, WordPress, Zapier, etc.
MailerLite Pricing: 
MailerLite Pricing
MialerLite Alternative: 

There are many alternatives for MailerLite, that are specifically designed for email marketing and business owners. Many of these software offer similar features and benefits. 

When comes to email marketing, many marketers compare MailLite Vs Mailchimp, as a better alternative. But I have tested all major MailerLite Competitors and come up with a list of the best email marketing services based on the right features and value for your business. 

  • ActiveCAmpaign (Best for automation)
  • GetResponse( Best marketing funnels)
  • Benchmarks( Offers email templates and app integration)
  • Sendinblue (The best free email marketing plan)
  • Constant Contact (Total marking platform)

4. Sendinblue:

Sendinblue is one of the fastest-growing email marketing software in Europe. It is the complete SMS and Email marketing platform for business. With its easy-to-use features, it is perfect for beginners with no email marketing experience. 

Sendinblue comes with a marketing automation tool that allows you to create workflows for automatic follow-up emails, send transaction emails, and segment users as per need. You can also enjoy some advanced features Live chat, sales CRM, landing page builder, and Facebook ads integration in the premium plan. 

Benefits of Sendinblue tool: 

  1. With marketing automation, you can increase productivity by 20%.
  2. Marketing automation boost revenue by increasing conversion and more sale by streamlining the customer acquisition process. 
  3. Automation scale personalized interaction and reduce human error.
  4. Develop better targeting by automatically segmenting email contact.
  5. Help you to build a more favourable brand image. 
Sendinblue Pricing:

Its Free plans allow you to send up to 300 emails per day but it will have Sendinblue branding. 

Sendinblue Alternative:

Mailchimp can be the alternative for Sendinblue in terms of the offering. But Sendinblue is more affordable as Mailchimp has raised its prices. And we all know the Sigma rule that we do not need to pay more to grow our business. 

5. HubSpot –

HubSpot is a brand that is well known for its CRM Software and email marketing tool. Its email marketing software comes with a lot of powerful automation features which are specially designed to grow your business. Here you can find easy customization of your newsletter by using drag and drop builder and a read template.

No Doubt HubSpot has brought some powerful features such as A/B testing, high email deliverability, send time optimization, detailed performance analysis, drip campaigns, marketing automation, and more. 

HubSpot has become the first choice for all small, medium, and enterprises as it offers an all-in-one marketing platform that includes CRM, Sales tools, Email marketing, Automation workflows, Website builder, Operation hub, and more. 

The best part is that Hubspot Email Marketing has a Free plan for its user. Also, it includes CRM, sales, marketing, service, and operational tools. 

Benefits of HubSpot email marketing:

  1. Helps you to create personalized emails for more opens and clicks. 
  2. Generates traffic to your website and increases sales.
  3. Easy communication with your audience for collecting feedback and surveys.
  4. Send timely campaigns to increase leads. 
  5. Create amazing email campaigns without expert designers or IT specialists. 
  6. Optimize email marketing campaigns with analytics and A/B tests. 
HubSpot Pricing: 
HubSpot Alternative: 

The ultimate marketing software is HubSpot since it does it all. Only if you are price concerned then go for alternatives like Sendinblue, Mailchimp, Drip, etc

6. Drip – 

Drip is one of the popular email software for eCommerce, digital marketers, and bloggers. It offers powerful tools like sales funnels, marketing automation, and personalization to boost your business. One can capture more leads just by adding pop-ups/ opt-in signup forms to your website. 

Drip software has come with some amazing features like an intelligent marketing automation tool, split testing, smart email, SMS marketing, list groups by segmentation, and visual drag & drop builders for automation workflows, which makes them stand apart from the competition. 

Many businesses use the Drip tool for email marketing as it allows them to send mail in bulk. Also, it allows you to connect and engage simultaneously on a personal level by using smart eCommerce marketing automation. 

If you look at the pricing, it’s a bit costly. But I believe that it is the best email marketing tool for e-commerce websites and business owners. It helps to maximize marketing efforts by offering more advanced features from Drip. 

Benefits of Drip email marketing tool: 

  1. Helps you to boost the engagement & loyalty of customers. 
  2. Promote relevant content 
  3. Easy conversion of potential customers to customers by creating a lead-nurturing marketing funnel.
  4. A series of highly relevant emails helps in increasing brand awareness. 
  5. Automated drip campaigns help to re-engage with unengaged contacts. 
  6. Get a list of customers or leads who abandon their carts.
Drip pricing: 
Drip Alternative:

Based on reviewer data I have found that Drip Stacks up with the competition. Still, ActiveCampaign, GetResponse, Aweber, Sendinblue, etc. can be the best alternative for Drip email marketing software. 

7. Sender – 

Sender is one of the best free email marketing tools, that works as a bridge between your email lists and revenue. This empowers you to keep in touch with your customer and help you grow your business. To grow your subscriber and create long-lasting relationships it had come with powerful features. 

The most valued Sender marketing automation features are website visitor tracking, landing pages, campaign segmentation, lead nurturing, lead management, email drip campaigns, analytics (ROI tracking), and channel management. This automated tool will surely help you to take your business on the right path. 

Benefits of Sender email marketing tool:

  1. Helps the sender to keep an audience engaged throw automated email sequences and transactional emails.
  2. It supports API integration and one-click plugins.
  3. Easy target base filter and segmentation of subscribers, to send more accurate and personalized mail. 
  4. Web-form drag & drop builder saves time and no need for any technical knowledge. 
  5. Enables result tracking of social media sharing on its single dashboard.
Sender Pricing: 
Sender Alternative:

After using the Sender email marketing tool. I think Sendinblue and ActiveCampaign can be the best alternatives for the Sender tool by considering Automation, Email Marketing, and CRM/ sales Automation. 

8. GetResponse – 

Getresponse is one of my favourite email marketing tools as it has come with a powerful and simplified tool to send emails. Which includes email automation, segmentation, lead funnel, landing pages, SMS marketing, web push notification, website builder, ready email templates, and personalization. 

No doubt these powerful features will lead your brand toward growth. Also, with the help of A/B testing one can easily track their email campaign performance. 

Benefits of GetResponse: 

  1. It acts automatically with marketing automation.
  2. Precise analysis of email campaign.
  3. It provides a great landing page creator. 
  4. Features outstanding email deliverability. 
  5. Provides numerous responsive templates.
GetResponse Pricing:
GetResponse Alternative: 

Based on reviews from current and previous users, here I can say that ActiveCampaign can be the best alternative for GetResponse. ActiveCampaign categories in common with GetResponse ie; Email Template builder, landing page builder, live chat, marketing automation, and E-commerce personalization. 

9. AWeber – 

AWeber is the oldest and most popular tool around the world for its email marketing services. It offers a bunch of tools for small and medium-sized businesses to manage email marketing within budget. No doubt Aweber has brought some powerful features of marketing automation software such as AB test, API, Activity Dashboard, CRM, Campaign Management, Activity tracking, campaign analytics, and Campaign segmentation. 

AWeber provides you with ready-to-use HTML email templates, autoresponders, list management, a/b testing, and email tracking with detailed insights. This is much helpful for running an email marketing campaign. 

Benefits of AWeber email marketing tool: 

  1. Easy-to-use automation and email marketing tools. 
  2. One can easily create and send multiple automated email campaigns. 
  3. Helps you to engage an audience by sending one-time email broadcasts.
  4. Engagement helps you to sell more products or services. 
  5. Segment and manage subscribers using tags.
  6. Mobile-friendly HTML email templates and over 6000 free-to-use stock images for its users.
AWeber Pricing: 
AWeber Alternative:

On basis of my studies and experience here I have come up with the 5 best Aweber Alternatives for email marketing. I have shortlisted other email marketing tools on the basic offerings, features, and pricing. 

Tool such as AWeber are Sendinblue, Mailchimp, GetResponse, Mailerlite, ConvertKit. 

10. Moosend – 

Moosend is the most affordable and easiest email marketing and automation software for small businesses.  It has brought powerful marketing automation features like email marketing, newsletter editor, personalization, segmentation, CRM tool, landing pages, list building tool, tracking, reporting & analysis, etc at pocket-friendly prices. 

With this amazing tool, one can easily create an email newsletter and can customize email design just by choosing from the pre-made email templates or by creating own custom template. 

The most attractive part is that Moosend offers a marketing automation feature for all plans including a free plan. And we all know how marketing automation is essential in this competitive market. 

The most loving is the email analytics tool from Moosend software. It offers detailed information about email analytics, which includes email opens, clicks, bounce rate, product views, purchases, custom event tracking, and even predict demographic data. 

The interesting thing that you should be knowing that all Moosend plans come with features such as email heatmap, analytics, A/B testing, conditional content, popup forms, countdown timer,  AI engine for product recommendations, floating bars, newsletter signup subscription forms, more to grow one’s business. 

Benefits of Moosend tool: 

  1. Help you to trace business development.
  2. Automation brings growth to the business. 
  3. Easy promotion of business opportunities in the market. 
Moosend Pricing: 
Moosend Alternative: 

As we all know Moosend is the cheapest and most popular tool for marketing, sales, and customer support solution, still it might not be the best for everyone. Looking after the need of fast-growing businesses, I will suggest ActiveCampaign, Aweber, or Sendinblue can be the best alternative for Moosend. 

11. ConvertKit – 

ConvertKit is a robust email marketing software with incredibly powerful and extremely easy to use. It is one of the best platforms for professional bloggers, authors, and marketers. To grow the audience ConvertKit has come with features like landing pages, email sign-up forms, integration, and to connect with your fans it has brought automation, email marketing, email design, etc. 

Also, some top-notch email marketing services like A/B testing, beautiful email templates, smart workflow, and more. 

With this bunch of amazing and powerful tools, you can start selling your products within a minute on your website. No doubt this tool can be a perfect match for your creative ambitions. 

Benefits of ConvertKit tool: 

  1. ConvertKit only charges once per email as there is only one list. Not unlike Aweber and MailChimp which charges per email per list. 
  2. When you are starting, it let you set up nice-looking opt-in forms. 
  3. Nice and unexpected benefit of ConvertKit is built-in landing page templates that allow you to create an entire landing page at no extra cost. 
  4. Autoresponders help you save time and effort, as it provides you a drag-and-drop option to change the sequence. 
  5. You can easily broadcast while excluding certain segments. 
  6. Help you tag potential leads based on your email message or through their activity on your website.
  7. Easy to understand subscriber graph.
  8. It gets integrated with other software apps like OptinMonster, LeadPages, Acuity, Shopify, etc.
ConvertKit Pricing:
ConvertKit Alternative:

Looking after individual strengths and weaknesses, here I identified the 5 best alternatives for ConvertKit. Those are MailChimp, AWeber, GetResponse, ActiveCAmpaign, and Sendinblue. 

To select the one, you need to go through each tool’s features and pricing. 

12. Constant Contact – 

Constant Contact is one of the fastest-growing email marketing tools in the world. This platform is user-friendly for email marketing services as one can easily manage contacts, email lists, email templates, the marketing calendar, and more.

The attractive part of this tool is that for every account you get access to unlimited emails, built-in social media sharing tools, easy tracking and reporting, list segmentation, a free image library, fakebook ads integration, and most importantly a powerful integration for Shopify stores. 

With an Email plus account, you get access to powerful features like email automation, surveys & pools, drip campaigns, online donations, coupons, and A/B testing that helps you send emails to your target audience to maximize your open rate. 

Also, it offers excellent customer support with email, phone calls, live chat, community support, and a vast library of helpful resources. 

Benefits of Constant Contact: 

  1. Easy creation of professional emails, finding new customers, and helping you to drive sales for your business.
  2. Customized your website design in just a few minutes with an intelligent website builder tool.
  3. Get a free setup to open an online store and start selling in a few easy steps. 
  4. One can create their logo by using a logo maker. Also, it offers hundreds of customizable options. 
  5. By using this tool you run Facebook, Instagram, and google ads right through the dashboard. 
  6. It provides training through live options, webinars, videos, documentation, etc.
Constant Contact Pricing: 
Constant Contact Alternative: 

By looking after the best feature, cons, best for industry, price, free trial, and customer service, I have shortlisted Moosend, MailChimp, CovertKit, Benchmark, Sendinblue, and GetResponse as the best alternative for Constant Contact email marketing service. 

Check out the following table of comparison with all Constant Contact Alternatives:


13. Omnisend – 

Omnisend is the best and most powerful tool for SMS & Email marketing service, specifically for E-commerce businesses. Also, users can enjoy flexible marketing automation and segmentation to grow their business. 

The best part of Omnisend email marketing tool is that it had come up with a free email marketing plan which includes must needed features like workflows, automation, subscriber segmentation, performance report, a/b testing, and even SMS plus web push notification. But this free plan is for a limited contact list.

You drive more revenue with Omnisend pre-built e-commerce marketing automation workflow.  In automation, you can send welcome email series, cross-sell emails, cart-sell emails, sequence emails, and more. 

As with other tools you get an easy-to-use email builder and a ready large section of email templates for creating beautiful on-brand campaigns. 

Benefits of Omnisend tool:

  1. You can save time by using Email Automation. 
  2. Easy creation of automated email workflow. 
  3. Automation helps you to create a bond with subscribers that increase customer retention. 
  4. Help you to build great relationships with customers. 
Omnisend Pricing:
Omnisend Alternative:

After doing research I have rounded up the 5 best Omnisend alternatives by considering features, pricing, and more. Tools like Sendinblue, ActiveCampaign, Drip, GetRespone, and Moosend.


Selecting the right email marketing software is crucial for the success of your email campaigns. The 13 email marketing software discussed in this blog, offer powerful features and functionalities to enhance your email marketing efforts.

Whether you are a small business owner, a marketer, or an entrepreneur, this software provides the necessary tools to streamline your email marketing processes, automate workflows, and deliver targeted and engaging content to your subscribers.

Remember to consider your specific needs, budget, and desired features when choosing the best email marketing software for your business. Each of the recommended tools has its unique strengths, so take the time to evaluate them based on factors like ease of use, scalability, analytics capabilities, and customer support.

By leveraging the power of these email marketing software solutions, you can effectively reach and engage your audience, nurture leads, drive conversions, and ultimately achieve your business goals. Stay ahead of the competition and take your email marketing campaigns to new heights with the right software tool that suits your needs.

FAQs –

Why should I use email marketing software?

By using email marketing software you can streamline your campaigns, increases personalization, provides insights, automates workflows, and ensures compliance, helping you achieve better results and ROI from your email marketing efforts.

What is the most cost-effective email marketing tool?

One of the most cost effective email marketing tools available is Mailchimp. It offers a free plan that allows you to send emails to a limited number of subscribers and provides basic email marketing features. Additionally, Mailchimp offers affordable pricing tiers with advanced features as your email list grows, making it a cost-effective choice for businesses of all sizes.

How do I choose the best email marketing software?

To choose the best email marketing software, consider the following factors:
Ease of Use
Deliverability and Compliance
Support and Resources

By carefully considering these factors and aligning them with your specific requirements, you can choose the best email marketing software that suits your business needs and helps you achieve your email marketing goals effectively.

Which platform is best for email?

It totally depends on your need and budget. But overall, one of the best platforms for email marketing is Mailchimp. It offers a user-friendly interface, robust features, scalability, good deliverability rates, and a range of pricing options suitable for businesses of all sizes.

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