Customer Relationship Management (CRM) tools are essential for any business looking to build strong customer relationships. With the right CRM tools, businesses can take a proactive approach to understanding their customer base, identify customer needs and develop an effective strategy for customer engagement. By leveraging the data and insights generated by a CRM tool, businesses are able to create better customer experiences, drive customer loyalty and maximize customer lifetime value. With the best CRM tool, businesses can better understand their customers and build relationships that lead to long-term success.
Benefits of using the Best CRM Tools:
- Increased customer satisfaction and loyalty
- Improved sales and marketing performance
- Streamlined customer service processes
- Easier lead management
- Automated marketing campaigns
- Seamless customer data integration
- Improved customer insights and analytics
- Enhanced communication with customers
- Increased efficiency in operations
- Fostering more clarity, and better teamwork.
To streamline your evaluation process, we did the hard work for you and uncover the best CRM tools available. Here is our selection of the Top 10 Best CRM tools for your consideration!
1. Salesforce:
Salesforce is a leading CRM software designed to help businesses streamline their sales processes and maximize productivity. The tool is specifically designed for service, marketing, commerce and sales. With its intuitive interface and seamless integration with other business systems, Salesforce is an ideal tool for any organization looking to improve its sales process. The customer 360 feature helps you concentrate on what’s important right now: stabilising your business, reopening, and delivering exceptional customer experiences.
No Doubt Salesforce is one of the best CRM tools and the ultimate solution for any business. The software is featured with all the essential elements that are required to run a business smoothly on an automation platform.
Salesforce Key Features and Offerings:
- Contact management
- Sales collaboration
- Lead management
- Email integration
- Sales forecasting
Salesforce Pricing:
2. HubSpot :
HubSpot is one of the most demanded CRM tools in the market. It had brought all the tools you need for marketing, sales, customer service, and content management. With easy-to-use HubSpot CRM, you won’t ever need to manually update reports or worry about how your team is doing in relation to quotas. Since you have more important things to do.
Hubspot CRM Key Features and Offerings :
1. Marketing: Helps you attract the target audience, convert more visitors into customers and help you run inbound marketing campaigns.
- Forms
- Email marketing
- Ad management
- Landing pages
Free Features:
Premium Features:
- Premium versions of all free tools
- Marketing automation
- SEO tools
- Video hosting & management
- Social media tools
- Blog & content creation tools
- Analytics dashboards
- Over 60 additional features
2. Sales: Helps sales teams improve relationships, close more deals, and manage pipeline line more effectively.
Free Features:
- Contact management
- Deal Pipeline
- Quotes
- Meet Scheduling
Premium Features:
- Premium versions of all free tools
- Advanced CRM
- Sales automation
- eSignatures
- Predictive lead scoring
- Email sequences
- Smart send times
- Multiple deal pipelines
- Customizable reports
- Over 60 additional features
3. Customer Service: Helps you make onboarding customers easy, offer flexible customer support, and strengthen customer relationships at scale.
Free Features:
- Ticketing
- Email Scheduling
- Live chat / basic bots
- Shared inbox
Premium Features:
- Premium versions of all free tools
- Customer service automation
- Knowledge base
- Customer feedback
- Multiple ticket pipelines
- Video creation
- Custom support form fields
- Goals
- Over 60 additional features
4. Content management: Help you provide your customers a personalized, secure experience.
Free Features:
- Website pages
- Blog
- Drag-and-drop editor
- Basic SEO recommendations
Premium Features:
- Premium versions of all free tools
- Blog & content creation tools
- Dynamic content
- SEO & content strategy
- Lead generation tools
- Live chat
- Security monitoring & threat detection
- Over 55 additional features
5. Operations: This helps you easily clean, sync, and curate customer data and automate business processes.
Free Features:
- Data sync
- Historical sync
- Default field mappings
- App Marketplace integrations
Premium Features:
- Premium versions of all free tools.
- Programmable automation
- Data quality automation
- Datasets
- Snowflake data share
- Workflow extensions
- Team management and permissions
- Over 30 additional features
Hubspot CRM Pricing:
3. Zoho:
In recent years, ZohoCRM has become the first choice of many businesses. It offers robust automation, comprehensive analytics, personalized solutions and many more to bring the best out of your customer-facing team. Zoho offers a wide range of features and capabilities which makes Zoho CRM the perfect solution for businesses of all sizes.
Its amazing features help build excellent customer relationships by engaging customers with the right message, the right channel and at right time.
The Objective of Zoho CRM is to maximize productivity with minimum usage. Its automated workflows, campaigns, processes, customer journeys, segmentation, etc help you focus less on software and more on strengthening relationships.
Zoho Features and Offerings:
- Sales Force Automation – Generate, organize, and manage leads in a quick time. This helps you to optimize your workflow through lead management, deal management, contact management, and workflow automation.
- Canvas design Studio – Easy redesign your own CRM
- Process Management – Blueprint of your sales process for your whole team to follow.
- Omnichannel – Get notified when someone interacts through website, email, telephony, social, and customer portals.
- Analytics – Measure in-depth performance for smarter business decisions. Get Zoho reports, analytics, and forecasting for achieving targets.
- Sales Enablement – Helps you to execute the job in the most efficient way. Additionally, you can integrate Quotes and finance, partner portals, calendar, Google workspace & office 365 for smooth functioning.
- Performance Management – Make your selling smarter, better, and faster. Easily predicts and plan your future to multiply your opportunities.
- Predictive sales – Easy lead and deal prediction to stay on top to increase the conversion rate.
- Customization – Get customized layouts and information for global selling. Customization helps you find information using custom views and filters.
- Marketing Automation – Improves marketing with customer segmentation, lead nurturing, google ads integration and event management.
Zoho Pricing:
4. Freshsales:
Freshsales CRM is a very well-known customer relationship management tool. This comprehensive tool streamlines and automates sales processes, and customer engagement, and helps businesses build better customer relationships.
With its intuitive user interface, powerful automation capabilities, and comprehensive customer analytics, Freshworks CRM is the perfect solution for businesses of all sizes. From lead generation and nurturing to contact management and support ticketing, Freshsales CRM offers businesses an integrated view of their customers to help them maximize their success.
Freshsales Features and Offerings:
- Customization – Easy customization that fits your business. This helps you create contact lifecycle stages, custom fields, custom sales activities, multi-currency and multi-language, and modules for your business process.
- Productivity – Increases team efficiency with automation. With the help of task management, auto-assignment rules, sales sequences, workflows, internal notifications, and collaboration with slack you save time to do more.
- Communication – Multichannel communication to strengthen strong customer relationships. Services include email, phone, chat, WhatsApp business, apple business chat, etc
- Context – Get a 360-degree view of customer data for better decision-making. Here you can make use of the summary section, detail section, activity timeline, highlight cards, and auto-profile enrichment for a better view of information.
- Marketing Automation – Automate workflows, behavioural segmentation, and personalization to engage your audience. This helps you to create landing pages & web forms, design emails, build extensive customer journeys, and analyze visitor behaviour in a quick time.
- Freddy AI – The power of AI will help you in better decision-making. It offers a lead generation bot, contact scoring, deduplication, out-of-office detection, deal insights, etc to enhance your productivity.
- Deal Management – It helps you to seize every opportunity by making use of multiple sales pipelines, product catalogues, sales forecasting, sales goals, etc.
- Analytics And Reporting – Get action-oriented insights with visual reports to analyse team performance. It offers standard reports, attribution reports, conversion reports, custom reports and win-loss analysis.
Freshsales CRM Pricing:
5. Monday CRM:
Monday Sales CRM is an innovative customer relationship management (CRM) tool designed to help businesses streamline their sales and marketing processes. The tool is simple to set up and easy to use, which lets you handle all your work in one place. With its intuitive user interface, Monday Sales provides a comprehensive suite of features that make him the most trusted CRM platform worldwide.
Monday Sales also allows users to access critical analytics to understand the effectiveness of their sales and marketing strategies. With its flexible pricing plans and 24/7 customer support, Monday Sales is one of the best CRM tools for companies of any size.
Monday CRM Key Features and Offerings:
- Account management – Easy tracking of all contacts, deals, and tasks in a single place. Here you can find email integration, activity management, and an account management dashboard to build and maintain client relationships.
- CRM Integration – Seamless CRM integrations to boost your sales operation. It offers SMS, payment, email, and social media tool integration for better results.
- Lead Management – Manage and capture all your leads in one place. This helps you to convert potential leads into opportunities.
- Email Tracking – Gain insightful email metrics to boost sales productivity.
- Lead Scoring – Easy evaluation helps you to find leads without wasting time and money and helps you to increase sales efficiency.
Other Features:
- Dashboard – Customization for fast decision-making.
- Marketing Automation – Save time and reduce repetitive work.
- Kanban – Prioritize tasks as per need.
- Gantt – Visualize project milestones and dependencies.
- Docs – A better workflow and collaboration in real-time.
Monday CRM Pricing:
6. SugarCRM:
SugarCRM is the world’s most loved AI-driven CRM platform that keeps business moving. With less reporting, clicking, and hassle the platform makes harder things easy for marketing, sales, and services. No matter whether your business is small or mid-size, SugarCRM is considered the best software.
SugarCRM Features and Offerings:
- Marketing Automation – All-in-one marketing automation solution. Helps you deliver the right leads at the right time. Through this, you can increase lead velocity, amplify marketing ROI, and encourage retention.
- Sales Automation – Empower your sales team to accelerate the sales cycle and increase your win rate. Its total customizability, endless integration, and complete compliance help you to increase sales productivity.
- Quote management – Create quotes accurately and quickly. Also, this helps you to easily streamline your sales cycle and grow deal velocity.
- Reporting & Dashboards – Get instant actionable insights into the most valuable performance metrics. It helps you monitor sales, marketing, and Customer Support Metrics Like Never Before
- Customization and Configuration – It offers wide customization options like custom fields, modules, layouts, and third-party plug-ins to meet your specific business needs.
- Social CRM Integrations – Integrate all your social media channels in a single place to monitor and increase productivity.
- Mobile CRM – Track critical updates and stay connected with Sugar’s mobile CRM app.
Sugar CRM Pricing:
7. Oracle CRM:
Oracle CRM is considered the gold standard of CRM software. It has been used by many businesses and organizations across the world for quite some time now. The reason? Oracle CRM offers an extremely robust feature set, scalability, and employability.
Oracle CRM offers a wide range of advantages for businesses looking to streamline their sales and customer management processes. With these, all-in-one platforms companies can manage their customer relationships better and improve customer satisfaction through improved communication and personalized engagement. In addition, the software can help businesses increase efficiency by reducing manual data entry, automating processes, and providing insights into sales trends.
Oracle CRM features and Benefits:
- Accounting – Keep track of all your leads in one place and manage them effectively
- Document Management – Easily
- Marketing Automation – Increase sales productivity by automating routine sales processes like lead nurturing and follow-up calls.
- CRM & Sales Dashboards – Get a customized dashboard as per your business need.
- Email /SMS Marketing – Helps you widen your relationship with personalized communication.
- Analytics and Reports – Get insights into important performance metrics such as leads generated, deals closed, and costs incurred etc.
- Synchronize and customization – Let you synchronize everything and allow customization and easy access.
Other Features:
Social CRM, Customer support, Mobile App, Inventory management, etc
8. Scoro CRM:
Scoro CRM is a cloud-based customer relationship management software that enables businesses to automate their processes and streamline their customer data. It simplifies administrative tasks such as tracking, reporting, and managing customer relationships, making it a great tool for businesses looking to improve their customer service.
Scoro CRM also offers a range of features including customer segmentation, lead scoring, sales pipeline management, project & task management, collaboration, and automated emails to improve your team’s performance. This makes it an ideal solution for companies looking to increase customer engagement and drive sales.
Scoro CRM Key Features and Offerings:
Time Management – Understand every aspect of time and money to plan and prioritize accordingly. This will help you optimize your team’s utilization.
Project Management – Get a real-time Gantt Chart to track your progress, task, dependencies, events, and many more. Also, get a detailed overview of planned and completed activities, income, time spent, expenses, billed, and more. And speed up processes by routine tasks automation.
Sales – Get a 360-degree view of each customer on your dashboard and helps you keep track of all deals and opportunities. You can also, streamline quoting and billing for time with easily customizable invoices. Even you can track your sales goals and performance individually.
Finances – Get access to detailed information and keep track easily on a single platform. Also, you can automate billing and make accurate forecasting.
Reporting & Dashboards – Get a complete overview of real-time results with a single click. Also, you can structure your data as per your need.
Integration – Easy integration with almost any software/tool for smooth functioning.
Scoro CRM Pricing:
9. Insightly
Insightly is the world’s most popular, modern, and scalable CRM software that your teams will love. The platform is easy to set up, integrates easily, and is specifically built to support your growth. With this, you can manage all your customer data in one place to optimize your productivity.
Insightly is a very user-friendly CRM software and offers the right amount of CRM tools for marketing automation, project management, and customer support. Looking at its offering I can say that Insightly CRM is one of the best Customer Relationship Management solutions. Check out the below features and offerings for more understanding.
Insightly Key Features and Offerings:
- Sale Force Automation – It offers contact & account management, opportunity & pipeline management, task/activity management, desktop integration, and customer contract management.
- Marketing Automation – Offers Email marketing and lead management for fast and better conversion.
- Customer Support – Offers case management, customer support portal, and knowledge base for the smooth functioning of your business.
- Mobile and Social – Offers social collaboration to bring all your social platforms to a single place and mobile application for better access to team performance.
- Report & Analytics – Offers reports and insights on a customized dashboard for better forecasting.
Other offerings:
- Territory and Quota Management
- Marketing ROI Analytics
- Data Sourcing
- Predictive analytics
- Sales management
Insightly CRM Pricing:
10. Pipedrive:
Pipedrive is a web-based Sales focused CRM tool that is loved by teams of all sizes. It is one of the perfect CRM tools that enables businesses to plan their sales activities and monitor deals. The product is specifically designed that allows you to spend less time filling and more time selling with Customer relationship software.
Pipedrive automates every step of converting a potential deal into profitable sales. With a bunch of powerful features, Pipedrive has become the first choice of 100000+ paying customers across the world.
Pipedrive key Features and Offerings:
- Manage Leads and Deals – It helps you to increase the number of deals and the average value of closed deals and reduces the time taken to close deals.
- Track Communication – This allows you to optimize campaigns and address customers’ specific needs to win them over.
- Automated and Grow – Sales automation system and AI-powered sales mentor help to eliminate busy work and further boosts performance.
- Insights and Reports – Get Sales reports and insights on your dashboard for fast decision-making.
- Privacy and Security – Provides the best security to protect your valuable and highly sensitive customer data.
- Mobile Apps and Integration – Easy integration to expand your sales operations and get access to a mobile app.
Pipedrive CRM Pricing:
